One of my favourite features of the Custodian novel are the Kevlar Kubitz that transport corporate drones i.e. You The People, from your CDZ or Corporate Dorm Zone to your offices of The Industry like mosquitos trapped in amber. They have this 'genetic muzak' that plays in your back brain that you can only 'hear later' while you're digesting the odorous tasks of the working day. And they don't always tell the truth. Though it's not like you'll have any discernment anyway, so any old crap story works. THe more lurid and insane the better.
But there are 'scintillas of truth' therein. If you know what you're being told. This particular bit is pulled straight out of the early part of the novel when you're not quite sure what your heroic role is.
P.V.s or Psyche-Vertisements, another ESI ready-to-wear, will push any old marketing to the core of your brain during your daily commute: here's a classic.
January, 1932. Dusseldorf, Germany. Everyone knows the story about Lord Adolfus Hitler, 'cos you can't unknow a psyche-vertisement until its contractual erosion time has expired'. Heil Hitler, so the story goes, had just given a rousing speech before the Industrial Club in Elberfelder Strasse, just round the corner from where you recently worked in Wupper Strasse in what's still known as Dusseldorf in what once was called Germany. Heil Hitler was leaving the meeting, his protective entourage surrounding him, and he just slipped on something in Elberfelder Strasse, right outside the steps of the Industrial Club.
Died on the spot.
Everybody knows this … it's part of your Industry Education.
When a Kevlar Kubitz arrives in your Corporate Dorm Zone it'll sniff you out, home in on you, chemically. It'll ferret you out of your stinking pit of Evertainment slumber where you're allowed to be who you really wanna be. This is the perfect tactic for a ruthless organism like The Industry who may need to apply Leverage™ later on in your career cycle. You know, when your role as an asset for the Corporation, your paid-for loyalty, is put under 'ethical pressure'.